The Orange County Convention Center was selected as first place winners in the Convention Center Promotion category in the International Association of Exhibitions and Events (IAEE) Art of the Show 2016 competition.
The convention center’s campaign, called “Experience the New Orange,” highlighted the multiple Capital Improvement projects happening at the International Drive destination. Microsite, digital and print ads featured photos of the latest improvements at the convention center including the recently updated Tangerine Ballroom and new board rooms.
More than 140 entries were submitted for 15 categories this year. Only 35 entries won in their respective categories for their creative use of several essential marketing elements needed to promote exhibitions and events. In the OCCC’s winning category, judges critiqued creativity, effectiveness of message, design aspect and overall presentation.
“With so much happening around the Orange County Convention Center, it made sense to make those changes the focus of a marketing campaign,” said Kathie Canning, executive director of the Orange County Convention Center. “It’s an exciting time of growth here on International Drive and we wanted to capture some of that energy in our branding.”
About the Orange County Convention Center
Celebrating more than 30 years of success, the Orange County Convention Center is the second largest convention facility in America. Each year the OCCC attracts more than 200 events to the Central Florida area. As a result, roughly 1.4 million attendees contribute approximately $2.1 billion to the area's economy each year. For more information about the Orange County Convention Center visit http://occc.net/.
About IAEE Art of Show Competition
The Art of the Show competition recognizes excellence in promotional materials for the exhibitions and events industry. It includes 15 different categories of competition, spanning three show sizes. Each year, IAEE presents a Best of Show award which is selected from the individual category winners of the Art of the Show competition. An independent, credentialed panel of judges selects the Best of Show winner.
Gwen Wilson, OCCC Marketing & Communications Manager
Caitlin Dineen, OCCC Communications Administrator